Ellel Holiday Village aims to deliver a range of significant socio-economic benefits to Lancaster District in each component of the proposed development. Overall,we believe the development will generate 620 new jobs, attract around 220,000 visitors annually who will spend a total of £25 min local businesses. To help explain these numbers, we’ve set out the benefits of each component of the scheme below.
Starting with construction. Our aim, where possible, is to utilise the local workforce to help build this unique village, a village that will go on to create jobs and careers for local artisans, farmers and hospitality staff.
The Marketplace will provide valuable employment opportunities for those seeking to work in the retail and leisure sector. It is estimated this could create up to 180 Full Time Equivalent (FTE) jobs on the site, supporting £7.2m in Gross Value Added (GVA) revenue to the community.
The creation of 25 ‘Artisan Pods’ will help budding entrepreneurs get their businesses off the ground. Our innovative ‘zero rent’ scheme will ensure innovative ideas get the chances they deserve. New businesses are started and careers launched. We believe this would create at least
25 FTE jobs generating over £1m in GVA revenue.
The Hotel would contribute significantly to the demand for accommodation in the Lancaster area, especially given the wider investments across the area. Whether its visiting children at University, exploring the historic city of Lancaster, a base from which to visit Morecambe, The Eden Project or the Lakes, the Ellel Village will be the perfect starting point. We estimate the creation of 30 FTE jobs from administration, to maintenance, cleaning to hospitality. The hotel will deliver circa £1.4m of GVA revenue.
At the heart of the site will be the Holiday Village itself. A unique environment of 428 lodges providing a welcome escape from the hustle and bustle of 21st century living. The village would represent one of the largest accommodation offerings in the District allowing the local area and its wealth of attractions and amenities to blossom from the spend of these visitors. Experts estimate up to 240 FTE jobs will be created, delivering over £10m in GVA income. What’s more, this excludes what these visitors will spend in the local area which is estimated to be around £20m per annum.
We believe the Village will attract visitors both locally and from far and wide. Whether it’s an overnight stay on a long trip to Scotland, a family day trip visiting the Immersive Wildlife Centre, or a longer break, families have the choice of self-catering lodges, or if self-catering isn’t for them,
a stay in the hotel. Maybe someone is looking for a wedding venue set in the beautiful countryside, or a local business just wants to have a meeting surrounded by tranquillity. Ellel Holiday Village will have something for everyone. Experts estimate, given its unique transport links, over 140,000 visitors from outside the Lancaster Borough could be attracted to the centre, with 80,000 of these visitors staying visitors and 60,000 day visitors.
The spending power of these visitors would, in our opinion, be a welcome addition to the City of Lancaster and the surrounding towns including Morecambe. It is estimated that in total, visitors would spend around £25m with businesses in the District, which in addition to the additional employment created by the village, would create a further 150 FTE jobs and £10m in GVA.
Source: Hatch Regeneris (2020)
FACTS AT A GLANCE
620 new jobs to be created
£30m of gross value added
£25m of new spend